The Piccadilly Theatre is a west-end theatre located in Denman Street, just behind Piccadilly Circus. The venue was built by Edward A. Stone and Bertie Crewe for Edward Laurillard and is currently owned by the Ambassador Thetre Group.
The building has a simple facade that conceals a grandiose Art Deco interior designed by Gaston Laverdet and Marc-Henri Levy, and has an auditorium that can seat 1232 at full capacity that is decorated in shades of pink. In the bars and foyer at the venue, it is gold and green that are the dominant colours, which still have original light fittings.
The opening production at the Piccadilly Theatre was Jerome Kern's musical 'Blue Eyes' in April 1928, and the souvenir brochure claimed, "If all the bricks used in the building were laid in a straight line, they would stretch from London to Paris."
The theatre was taken over by Warner Brothers and briefly operated as a cinema and premièred 'The Singing Fool' which was the first talking picture to be shown in the UK. The venue reopened as a theatre in November 1929, staging a production of 'The Student Prince' and finally having a major success in 1931 with 'Folly To Be Wise' which ran for 257 performances.
In 1936 the theatre was converted into a caberet restaurant and it reopened as 'The London Casino' and was noted for its lavish stage shows. During World War II, the building sustained considerable damage when it was hit by a stray German bomb but after renovations took place in the early 1950s, it returned to its original name and once again became a venue for revues, musicals, and plays,
In the 1960s and 1970s, the Piccadilly Theatre enjoyed success with a series of successful Broadway transfers, notably including both 'A Streetcar Named Desire', and 'Who's Afraid Of Virginia Woolf'. The Beatles also recorded a number of songs at the venue for the BBC Radio show, "From Us to You".
The venue became the setting for the popular TV variety show 'Live From The Piccadilly' in 1986 and in the 1990s witnessed an expansion into ballet and dance, notably with what was possibly the most successful commercial ballet season ever to play in London, with Mathew Bourne's production of 'Swan Lake'.
Musicals followed as the theatre hosted the Donmar Warehouse production of 'Guys and Dolls' which ran from May 2005 - April 2007 which was then followed by a production of 'Grease' from August 2007 and became the longest-running show in the theatre's history before eventually closing in 2011 to make way for the incumbent 'Ghost the Musical'. Other recent successes at the Piccadilly Theatre have been the long running hit musical, Jersey Boys, a revival of 'Death Of A Salesman' and 'Pretty Woman' which opened in February 2020 to strong advance ticket sales before being forced to close along with the rest of the west-end due to the Covid-19 pandemic. before being relocated to the Savoy Theatre.
Tickets to all productions at the Piccadilly Theatre can be purchased securely online through this website.